USA. Marshall Retail Group (MRG) has launched a bold new look for its Boston America store in Terminal B at Boston Logan International Airport.
The 424-square-foot store, which originally opened in 2014, has a completely new device design and store layout. The design includes custom finishes that highlight traditional Boston architecture, as well as graphics that pay homage to the city’s rich cultural history.
Although the product range is similar to the original store, MRG told The Moodie Davitt Report that it gave the store a “more local flavor”. The travel retailer added, “It was time to freshen up to keep delivering a positive experience for our customers.”
The store’s mix of products, which has been refurbished in the past five weeks, includes clothing and gifts licensed in Boston, clothing for adults and teenagers in Boston, Boston souvenirs, local groceries, and regional gifts and toys.